demographic and psycographic profiling for my magazine.

Demographic profile of my magazines audience:-

• Gender-Male
• Age- 15-20
• Geographical- London
• Socio-economic group- B and C I have chosen this group as these are the groups that will have a little money to spare to be able to get the luxury goods that are advertised and the artists have in my magazine.

Psychographic profiling:-

The group that my magazine is aimed at is the Aspirers (these people are motivated by status. They buy smart, high tech and high fashion goods) I have chosen this group as my magazine is going to show this side of hip hop with the expensive fashion, cars, tech and champagne. So the readers will aspire to get the things that the artists have in the magazine.